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Sometimes, the artist team will consider that promoting a "blank" track is less efficient than a track that already has some weight to it, and fake streams become a very convenient shortcut to get the track to that initial 10/20/50/100k streams figure. Besides, when it comes to other prominent platforms like YouTube or Instagram, such initial "social proof" can be easily generated completely "above board" by throwing a bit of cash at their respective ad cabinets. For example, a few thousand likes on an Instagram post will run you about $20 in an "engagement" budget, and getting a YouTube video to 100k views on YouTube is a matter of a few hundred dollars spent on a discovery campaign. Or, even cheaper if you go with pre-rolls. Throughout the years, there have been at least a few scandals around artists & labels racking up fake streams to break into platform charts. Despite what some of the new generation music pros might think, charts do still matter - and breaking into the Top 50 US is likely to provide a track with a substantial boost in radio airplay, playlist reach, and general awareness. So, while the actual size of the fake stream problem is hard to size, for each public story of chart manipulation, there are probably ten that go unnoticed. Though, with DSPs increasingly cracking down on streaming fraud and arming fake stream detection systems, there's hope that such techniques are much less widespread - at least with established artists. Money laundering If you've done everything right and your music is truly a good fit for these audiences, this first round of algorithmic traffic will also score high in engagement and lead the recommender to serve you to an even wider audience. The reality of the streaming economy is such that successful to-streaming marketing campaigns almost always rely on such algorithmic snowball effect to get to any sort of positive ROI. However, if you purchased fake streams before running that campaign, the algorithm will have trouble kickstarting that virtuous cycle. Right off the bat, we can see monthly listeners spikes uncorrelated to song release activity - a red flag to any data-savvy music professional. Digging a bit deeper through the artist profile, we find: This top song appears on many third-party playlists, but stream counts are inconsistent with followers / ML figures. If this streaming activity had been organic, followers and monthly listeners counts would've been much higher. While discussing the artist's algorithmic profile as a part of an RSO consultancy, the team verified a fake stream purchase on that top track, confirming our suspicions. So, if, for whatever reason, you're considering purchasing fake streams - don't. This shortcut comes with a very hefty price to pay. designer bags cyber monday

designer bags cyber monday